“At least its not raining” was the final declaration.
What a strange world we live in. One of such division and contrast – one half with an abundance of everything – money, food and water – and another with very little.
Maybe we should all have a friend in Africa to remind us of the riches of rain.
I am guilty of taking for granted our constant, rich flow of fresh, clean tap water (that we also like to complain about when the taste is not to our liking), but let’s not forget the plethora of mineral waters filling our shelves, keeping us hydrated, happy and healthy.
France is a nation that has loved its mineral water, long before we Brits began to discover its charms. Who would have thought that water could have so many different personalities?
At French Living we have chosen three contrasting classics:
Evian – soft and gentle, pure and natural, keeping you young….which is why it is associated with babies! I love the French advertising for this brand. Have you seen this one? http://adsoftheworld.com/media/tv/evian_baby_me
Perrier – loud, vivacious, very sparkly and celebrating 150 years. Perrier has always used art in its advertising which is why many of its campaigns have become iconic pieces of art. Street-art is the theme for this key celebratory year. www.youtube.com/user/perrier
|Perrier Tray in Deli Corner|
Badoit – a sophisticated, subtle personality and associated with French gastronomy – its latest campaigns have teamed up with French chef Thierry Marx www.youtube.com/user/badoit
Perrier’s tag-line; de l’eau, de l’air, la vie – reminds us of water’s vital lifeforce – water, air, life!! Whichever brand you choose this Christmas to keep you hydrated, give thanks, and savour each precious drop.
Joyeux Noel a Tous!
Read all posts since 2007 in http://www.frenchlivingdiaries.blogspot.co.uk